‘Crush Hour’ - Content Marketing
I was Marketing Lead on the launch of Audible’s first-ever Musical Podcast, Crush Hour. We ran activity across digital, social, OOH and PR. From being involved in commissioning the cover art, to scripting the videos - I aimed to roll out a campaign for this podcast that was world-building, and helped us launch ‘Love Actually for the ears.’
With a star-studded cast, I worked hand in hand with talent teams to ensure support across their social channels at launch.
I also worked with Universal, who produced the soundtrack and published on Spotify, with the Podcast publishing on Audible.
‘Sleep Sound with…’ Podcast Marketing
A successful member favourite, Sleep Sound was a new addition to the Audible slate for 2022. I managed the release of series 1 and 2 from cover art conception, through to the shoot with Sienna and Jamie, for images and video.
DragCon ‘23 - Influencer Marketing and Social Media
Audible sponsored RuPaul’s DragCon UK ‘23, hosting a number of panels with drag queens across the weekend, as well as inviting a number of influencers down to come to an exclusive party at our stand.
‘Popbitch’ - Content Marketing
Being a huge fan of the newsletter, I was delighted to lead the marketing launch of Popbitch - the podcast on Audible. I took heavy inspiration from the ASCII design direction that Popbitch has made so iconic. We took blind items that Popbitch was famous for breaking news on first, and built our social campaign around them. We also got a cheeky mention in the famous newsletter itself.
‘Climate of Change with Cate Blanchett & Danny Kennedy’ - Social Media Marketing
To launch Climate of Change across the Audible social channels, I created a suite of assets from our hero interview between our hosts Cate Blanchett and Danny Kennedy, and Prince William.
We also created typography videos based on the style of climate protest posters to ‘blanket’ our Instagram with during week of launch.
I also worked with the Palace’s team to secure a social post on the official IG of Prince William.
‘Baddiel and Ripley’s Buy, Leave it, Or Not’ - Content Marketing
I launched Baddiel and Ripley’s Buy, Leave it, or Not - our comedy podcast with Fay Ripley and David Baddiel. The premise of the podcast was the duo reviewing slightly weird or rubbish things from the internet, so I got them to give us a sample of the podcast on video.
This clip was played on BBC’s The One Show as they promoted the podcast on the show.
Stephen Fry’s Inside Your Mind - Social Media Marketing
I lead the social campaign for this podcast, including scripting this video for Stephen Fry.
The Audible 8 Video Franchise
The Audible 8 was designed to be a simple interview format that not only gives a view into high-profile talent’s lives, but also helps us promote the latest releases. The questions are scripted to be engaging and a little personal (Who do they want to read them a bedtime story? 👀) but also showcase their work with us. The most important point was to make sure this was fun for everyone, and didn’t feel like an advertisement.
We’ve now filmed over 50+ interviews in this series, from household names such as Jodie Comer, Sienna Miller, Daniel Kaluuya and more.
Award-winning marketing launch for the Alan Partridge ‘From the Oasthouse’ podcast for Audible.
We worked with Babycow and Recipe London to launch Alan on the most professional social network out there - LinkedIn. Along with receiving press coverage and positive sentiment, Alan received 1000s of connection requests. The campaign won Best Marketing 2020 at the ARIAs.
To celebrate the launch of Tan France’s Queer Icons podcast, I asked Tan to chat to us about who he considers his own personal Queer Icons.
This video helped to launch the podcast across social networks and on YouTube.
The video was supplemented with an Instagram carousel, diving into more details on the Queer Icons featured in the podcast.
Launched the social campaign for Coupledom - the Idris and Sabrina Elba podcast on the power of partnerships. The campaign spanned across networks, including a pre-launch tease, scripting the video ‘Who Does What?’ and additonal content expanding on the impressive guest line up, including Kim Kardashian & Kris Jenner, Ben & Jerry, and Nadiya & Abdal Hussain.
‘Graham Norton’s Book Club’ - Social Media Marketing
For the launch of Graham Norton’s Book Club, we created a short series of social trailer to show how, by listening to the podcast, you can tap into insightful opinions into books 📚 and be almost as insightful as Graham himself.
Abuse of Power - Social Media Marketing
I lead the social media marketing for Abuse of Power - one of Audible’s flagship true crime podcasts. We sat down with the two hosts, both lawyers, to ask them questions - not just about the podcast, but about the legal system and their experiences within it.
This was a weekly release podcast where we joined Dermot O’Leary as he sat down with a new guest each week. Guests varied from A-Listers, to UN Ambassadors.
Each episode was supported by video releases across social channels and YouTube, co-ordinating with Dermot’s social channels. There was over 40 clips hand-selected by myself, chosen for their potential to reach a wide audience and engage new listeners.
‘Sour Hall’ - Social Media Marketing
Sour Hall, is a horror podcast which follows George and Ash, an interracial lesbian couple who move to an isolated farm high up on the Yorkshire moors. Recorded in 3D surround sound, it released on Audible in 2021.
To convey the feel of this podcast, I leant into the eery element for our social assets, and made sure our video content covered the 3D aspect to the sound, making it feel like you’re really there in the moment… 👻
‘Get Mad’ - OVO Energy Brand AV - Social Media Marketing
Get Mad is an award-winning campaign created for OVO Energy. I lead on the social campaign for this, rolling out assets across our social channels.
