‘Crush Hour’ - Content Marketing

I was Marketing Lead on the launch of Audible’s first-ever Musical Podcast, Crush Hour. We ran activity across digital, social, OOH and PR. From being involved in commissioning the cover art, to scripting the videos - I aimed to roll out a campaign for this podcast that was world-building, and helped us launch ‘Love Actually for the ears.’

With a star-studded cast, I worked hand in hand with talent teams to ensure support across their social channels at launch.

I also worked with Universal, who produced the soundtrack and published on Spotify, with the Podcast publishing on Audible.